Successful company logo design involves research and analysis to figure out what their customers want. It also requires research and analysis about how best to represent the brand and represent it in a way that’s most effective. When designing a logo, it’s important to keep in mind that “the eye of the beholder” is the ultimate judge when it comes to logo design.
The more distinctive and meaningful the logo is, the more likely it will be seen as an emblem of actual success. One key element in successful logos is to use colors, shapes and graphics that speak directly to the senses, and remember to use it sparingly.
A good logo starts with an overall impression of the brand, and then goes on to define it in the eyes of the beholder. It is to create a statement about your business, one that portrays your unique voice. A well-designed logo will speak to your brand and develop a signature that will bring you recognition as an innovator, an entrepreneur, a leader or whatever position you want to portray.
The key is to choose the right colors that have a style that speaks to your audience. If you want your audience to take note, pick colors that are fun, bright and bold. Choose colors that suit your branding because it is not something you can simply put together. It takes time and thought to come up with the right combination of colors and symbols that reflect your brand and identity.
Using the same colors in the placement of the elements is a mistake. You want to create a style andan identity that is uniquely yours. Having your own brand colors provides a stronger identity that stands out when using the same elements as others.
Colors should be selected so that they represent the brand. Again, it’s the choice of the viewer, not just picking colors to match.
In regards to design, unique colors and unique shapes often have the ability to distinguish or add distinctiveness to your logo. Take advantage of that by choosing colors that are different and more striking than others. The use of different colors or shapes of the same element creates a distinctiveness that draws attention.
Using simpler means of representing your brand might allow you to remain unique, but will not go far enough in defining who you are. In order to really capture the imagination of your customers, you must create a design that reflects your vision. There are certain elements of design that will greatly influence the overall appeal of your brand, and the following are things to consider:
Your logos will be used by your target audience, a group of people that have short attention spans. Don’t try to impress them with too much text or complex shapes and too many details. Stick to plain and simple, effective design with clear and concise information.
A SAS Statistics Logo will communicate a message in a very clear way. For the best results, keep the logo as simple as possible to avoid wasting valuable space. Take the time to understand the main message behind the logo, and do not lose sight of it during the process of creation.
No matter how important the brand is a marketing message will be communicated. Take a look at the logo and at the visual representation of the brand. It may seem like the logo is simple and unassuming, but it will definitely be seen as a serious piece of business.